One of the benefits to starting a record label - quite possibly the only one - is that you feel pretty cool telling other people you have a record label. It sounds pretty awesome. Whether it is worth all the money you invest in it just to sound cool, well that's another story. These days, though, starting a label is pretty simple, so I guess I'm not all that special. I guess I know enough that people occasionally inquire with regards to what it would take to start their own label. I guess more than anything, it takes a lot of faith. No one seems to have a lot of faith in this business right now, but I've strangely been overcome with the feeling that everything is going to be OK. When I was in Amoeba on a Tuesday afternoon, there was a good size amount of people there shopping. In fact, Amoeba always has a good crowd when I drop by there.Though I have no statistics to back this up, I always think that this vinyl resurgence will actually happen. I've been reading The Tipping Point, which i all about social trends and epidemics and the "little things" that make them happen. I've been wondering how I can apply what I've learned from this book to the independent music industry. Maybe vinyl will become one of those things like Hush Puppies that all of a sudden become fashionable again. That being said, I don't have any immediate plans to produce any vinyl, but Devil in the Woods has a pretty amazing vinyl back catalog that includes Sparklehorse's It's A Wonderful Life and two Of Montreal albums (including a vinyl-only "best of"). You can see a nice little collage of some of DIW's biggest releases here. That's quite a history so I am stoked to be so involved with the whole re-launch.
Don't forget the Passionistas radio show, Make Me Famous, airs the fourth Monday of every month on West Add Radio at 9PM. You can hear the first episode here.


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