Tuesday, November 6, 2007

Kylie Creates Her Own Space

In yet another development of artists becoming their own self-sufficient business models, Kylie Minogue today revealed kyliekonnect - her own social networking site. Eliot Van Buskirk reports on Wired's blog,

Kylie will, of course, has her own profile page featuring "exclusive music, news, tour information and more, with fans able to download exclusive behind the scenes footage and have a chance to win 'money can't buy' prizes," according to Dan Duncombe, Head of Digital at Parlophone. While promoting her latest single, "2 Hearts," Minogue will use a feature on the service that lets users upload content directly from their mobile phones to offer her fans exclusive pictures taken on the road.
While a MySpace profile remains essential for any band looking to connect with its audience, the site has nonetheless become a tad cluttered, leading to emergence of numerous sites which follow in (and seek to improve) MySpace's lead. You have the music-centric (and newly re-designed) FUZZ, while I would be interested to see whether artists make the move to Facebook that authors and television personalities have.

Kyliekonnect was developed through OurTribe - the product of New Visions Mobile. The company's director, Julia McNally, tells Wired, "We've developed 'OurTribe' which is a user generated content application integrated into our existing WAP platform. Whilst other social networking sites allow fans to create their own profiles online, side loading images and video from their phones to the PC, OurTribe allows users to create and manage their pages directly from their mobile handset. It’s extremely exciting for us to launch this with such a big name artist as Kylie."

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