Tuesday, November 6, 2007

In Rainbows Sales Study Results

ComScore, an internet research company tracking Radiohead's recent digital release of In Rainbows, concluded that 36% of consumers actually paid for the album. The average price of their purchase - $6. According to an article posted by Billboard,

Of those who did pay, 17% paid less than $4, 6% paid between $4 - $8, 12% paid between $8 - $12, and 4% paid more.

"This shows pretty conclusively that the majority of music consumers fell that digital recorded music should be free and is not worth paying for," said Fred Wilson, managing partner of Union Square Ventures in a statement. "It's time to come up with new business models for the freeloader market."

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