Monday, July 23, 2007

Tour, Promotional Plans

I've returned from a brief weekend trip to Tahoe to clear my head a little, and spend some time with my family. I start the week prepared with a copy of Harry Potter and the Deathly Hollows and an iPod full of new music - Spoon, Interpol, Dizzee Rascal, Stereogum's OK Computer tribute, and Andre 3000.

I had lunch with Aaron (from the Passionistas) today. We've been discussing possibilities for a Passionistas tour - or at least more Passionistas shows outside of San Francisco. In the coming months you will certainly see the band playing the East Bay, Sacramento, and hopefully Los Angeles, Santa Cruz, Portland, Reno. We're in the beginning planning stage now, but making some progress. Booking and tours, in particular, are totally new to me - so this will certainly be a learning experience. The Passionistas have also not toured a great deal, with the exception being a Southern California tour prior to my meeting with them.

Last week, I met with the band and came armed with an outline of ideas for continued promotion. I want to keep doing more with the videos and even go beyond the current documentary series. I recently watched Tenacious D: The Pick of Destiny and have been enjoying Flight of the Conchords on HBO, so doing a comedic fictional series relating to myself and the band is something that interests me. Besides that, I want to ensure the record gets out there even if radio and magazines don't take notice of it. That is a real possibility, so I want to be sure and utilize several other options for getting our name out there. It may take quite a bit of self-made success before said radio and magazines get behind it. I'll share more about those options as we integrate them into our marketing.

While in Tahoe, my brother and I stuffed several more envelopes with a CD and press release and sent them off to more publications, including Vice, Bust, Bitch, Q, as well as several blogs.

1 comment:

Barbara Bruederlin said...

I like your idea of making the promotions a multi-media effort. I think that will be a real strength.