Former MTV VJ Looks To Revolutionize the Media Through Podcasting

Adam Curry has made a career both inside and outside of the mainstream media - he dabbled in pirate radio, before working as an MTV VJ. In 1994, he quit the VJ gig, and since that time has focused more on the technological side of things. An article in today's San Francisco Chronicle profiles Curry and his latest venture - the Podshow Network. Curry has been involved with podcasts since their inception, and now he's expecting them to replace our current media structure. "I'm not against mainstream media," he says. "I think this is more exciting, this is much more creative, and being a creative person in broadcasting is hard if you don't own the station."

In deciding to pursue my own podcast, I was rather excited about this freedom Curry talks about. It has given me a venue to create work solely on my own terms, distribute it how I choose, and find an audience. Through this medium, thousands are creating alternatives to radio and television. Even though only a handful of sources are distributing podcasts, there is so much variety in terms of content and information, and Curry doesn't see the possibility of this becoming controlled like traditional media. "No way we can become mainstream media," he says. "We're not going to see another Howard Stern of podcasting, we'll see a thousand Howard Sterns, all with one-thousandth of his audience. We're not restricted to listening to one particular show because there's no other channel. We have infinite channels."

[Read the story at SF Gate]